PLENARY: Navigating the Risks and Opportunities of Emerging Technologies in Social and Behavioral Research

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Emerging technologies—such as generative AI, predictive analytics, and network data collection—are reshaping social and behavioral research by offering new opportunities alongside complex ethical challenges. This moderated panel will examine oversight dilemmas through three illustrative case studies: predictive modeling to support harm reduction and reduce overdose risks; the use of spatial and social network data in HIV/STI research; and generative AI’s role in addressing drug-related health inquiries where misinformation can have life-or-death consequences. Drawing from real-world research examples, panelists will share practical strategies to navigate issues of equity, privacy, misinformation, and harm prevention, while strengthening public trust in research involving these cutting-edge technologies.